A highly effective advertising format designed to help you connect with your audience.

TECHNICAL SPECIFICATIONS:

STANDARD 728x90 LEADERBOARD

Display dimensions (WxH): 728 x 90 PX
Max file size: 40 KB
Resolution (Pixels/Inch): 72 DPI
File Formats:

GIF, JPEG, JPG, PNG, Approved 3rd Party tagsHTML5 (HTML5 creatives can either be supplied as a 3rd party tag, as a self-contained HTML5 creative or via DoubleClick Studio)

Flash assets are not supported

Looping limit: 30 SEC
Platform: Desktop, Tablet
 
Download PSD AD TEMPLATE > REACHPLC-DISPLAY-DIGITAL-AD-TEMPLATE.ZIP
 
 

RICH MEDIA 728x90 LEADERBOARD

Display dimensions (WxH): 728 x 90 PX
Max Initial load: 40 KB
Max subsequent polite load: 200 KB
Resolution (Pixels/Inch): 72 DPI
File Formats:

Approved 3rd Party tagsHTML5 (HTML5 creatives can either be supplied as a 3rd party tag, as a self-contained HTML5 creative or via DoubleClick Studio)

Flash assets are not supported

Max animation length: 15 SEC
Max frame rate: 25 FPS
Recommended frame rate: 15 FPS
Platform Desktop, Tablet

 

EXPANDABLE 728x90 LEADERBOARD

In addition the the above Rich Media specification Expendables are required to adhere to the below specification:

Max expandable (WxH): 728 x 315 PX
Direction of expansion: Down
Max user initiated streaming load for creative files: 2.2 MB
Subsequent max user initiated streaming file size: Unlimited for streaming video
Audio initiation: User initiated click to unmute/mute. Default state muted.
Hot spot:

Not to exceed 25% of collapsed unit size.
Only initiated when cursor rests on hotspot for at least one second.
Max CPU utilisation (burstable < 2s): 25% (50%)
Expansion:
Must be user initiated
Specifications:

Expanding ads require a clearly visible “Close X” button, 
top right, in a font size between 8pt and 16pt.

 

 

Ad Specs - Reach PLC © 2019