A highly effective advertising format designed to help you connect with your audience.

 

TECHNICAL SPECIFICATIONS:

STANDARD 728x90 LEADERBOARD

Initial dimensions (Pixel density 72 dpi) 728 x 90 (WxH)
Max load 40KB
Format JPEG/GIF/PNG/ HTML5 / 3rd Party tags
Looping limit No
Platform Desktop

 

RICH MEDIA 728x90 LEADERBOARD

Initial dimensions (WxH) 728 x 90
Max initial load 40KB
Format 3rd party tags/HTML5
Subsequent polite/lazy load 100KB (guideline only)
Max animation length 15s
Max frame rate 25 fps
Recommended frame rate 15 fps
Platform Desktop

 

EXPANDABLE 728x90 LEADERBOARD

Initial dimensions (WxH) 728 x 90
Max expandable (WxH) 728 x 315
Direction of expansion Down
Max initial load 40KB
Max subsequent polite load 100KB
Max user initiated streaming load for creative files 2.2MB
Subsequent max user initiated streaming file size Unlimited for streaming video
Max animation length 15s
Max frame rate 25 fps
Recommended frame rate 15 fps
Audio initiation User initiated click to unmute/mute. Default state muted.
Hot spot

Not to exceed 25% of collapsed unit size.
Only initiated when cursor rests on hotspot for at least one second.
Max CPU utilisation (burstable < 2s) 25% (50%)
Expansion
Must be user initiated
Specifications:

Expanding ads require a clearly visible “Close X” button, 
top right, in a font size between 8pt and 16pt.

 

 

Ad Specs - Reach PLC © 2018