A brand-centric format that performs well when placed in a premium position on the page, These can contain flat imagery or rich media to deliver eye catching results.

TECHNICAL SPECIFICATIONS:

STANDARD BILLBOARD 970X250

Display dimensions (WxH): 970 x 250 PX
Max file size: 60 KB
Resolution (Pixels/Inch): 72 DPI
Colour format: RGB
File Formats:

GIF, JPEG, JPG, PNG, Approved 3rd Party tagsHTML5 (HTML5 creatives can either be supplied as a 3rd party tag, as a self-contained HTML5 creative or via DoubleClick Studio)

Flash assets are not supported

Looping limit 30 seconds. Length of animation must not exceed 30 seconds. No looping beyond 30 seconds.
Platform Desktop

 

Download PSD AD TEMPLATE > REACHPLC-DISPLAY-DIGITAL-AD-TEMPLATE.ZIP

 

RICH MEDIA BILLBOARD 970X250

Display dimensions (WxH): 970 x 250 PX
Max Initial load: 60 KB
Max subsequent polite load: 200 KB
Resolution (Pixels/Inch): 72 DPI
Colour format: RGB
File Formats:

Approved 3rd Party tagsHTML5 (HTML5 creatives can either be supplied as a 3rd party tag, as a self-contained HTML5 creative or via DoubleClick Studio)

Flash assets are not supported

Max animation length: 15 SEC
Max frame rate: 25 FPS
Recommended frame rate: 15 FPS
Platform: Desktop

 

EXPANDABLE BILLBOARD 970X250

In addition the the above Rich Media specification Expendables are required to adhere to the below specification:

Max expandable (WxH): 970 x 500 PX
Direction of expansion: Down
Max user initiated streaming load for creative files: 2.2 MB
Subsequent max user initiated streaming file size: Unlimited for streaming video
Audio initiation: User initiated click to unmute/mute. Default state muted.
Max CPU utilisation (burstable < 2s): 25% (50%)
Expansion:
Must be user initiated, ie. click to expand

 

 

Ad Specs - Reach PLC © 2021