TECHNICAL SPECIFICATIONS:

Standard Responsive Skin

Top Strip (required) 1000px width, drop 100px or 250px
Left Gutter (required) 330px width and 1400px height - All text, slogans and calls to action must live within 120px width and 600px height
Right Gutter (required)  330px width and 1400px height - All text, slogans and calls to action must live within 120px width and 600px height
Background colour (outside creative area) Can be specified
Clickable area Left, top, right
Max load 210KB (70KB per creative)
Format JPEG/GIF

To support the new responsive sites, Skins now are required to be 3 creative.  This will allow us to deliver the Skins across 3 of the 4 screen sizes; desktop, tablet landscape and tablet portrait, but not mobile.

  • Desktop (See Image 1)
    • On Desktop we will be able to serve 3 creative.  A left and right gutter and a top strip.
    • Top Strip, 1000px width, with a drop of a 100px or 250px
  • Tablet Landscape (See Image 2)
    • On this screen size we would deliver a top strip and a right-hand gutter
  • Tablet Portrait  (See Image 2)
    • On this screen size we would deliver a top strip and a right-hand gutter

As the creative set transitions across screen sizes the images will resize to best fit the screen they are being viewed on.

The gutters do not scroll with the page; they will remain fixed and will always be in the users’ view area.

  • Due to the responsive nature of our site the top section may adapt to the user’s screen size, this may result in the creative appearing slightly larger or shorter. With this in mind we recommend images don’t overflow into another creative (e.g. left/right creative), as this may appear out of alignment for some users. 
  • Rich media Billboard with Skins can only be served on Desktop (no tablet support)
  • Skins provided as a gif must not be animated and must remain static.
  • Skins that utilise a video are no longer supported, with the exception of Adssets formats.

 

Image 1

Image 2

 

 

 

Ad Specs - Reach PLC © 2018