ad specs.

Advertise on our network of websites to reach the right people, at the right time, in the right context.

Maximise the return on your investment and make every click count by taking advantage of the Reach display network and our exciting portfolio of digital ad solutions.

Mirror newspaper, Laptop, Manchester Evening News, Tablet Birmingham Live, Mobile Wales online, showing ads

Display Advertising

Print Advertising

Video

Ad Guidelines

Pre-roll

A Pre-Roll advert is a promotional video that is played across desktop and mobile before the specific editorial content that the viewer chooses to watch.

Format

MP4

Video Codec

H.264

Frame Rate

Min 25 FPS

Video Frame Size

620x349

Aspect Ratio

4:3 or 16:9 - Video will be scaled to show in different size video players. Videos in 16:9 may appear letter boxed

Duration

30 seconds maximum

Sound

Sound must be off and user initiated (this function is set by the video player for MP4 files)

Max File Size

Mobile Web Max. 2MB | Desktop Web Max. 5MB

Video Target Bit Rate

Mobile Web 500-700 kbps | Desktop Web 700-1500 kbps

Audio Codec

ACC

Audo Sample Rates

44.1 kHz or 48kHz

Accepted Video Standards

  • VAST 1.0, 2.0, 3.0 and 4+ (preferred) are accepted.
  • VPAID JS 2.0 & 3.0 is accepted on all platforms including Mobile Web, but not Mobile Apps.
  • VPAID within VAST (example: SWF, FLV) is not accepted.

Protocol

Vast redirects must use the https:// protocol.

All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL).

We support The IAB UK and The Coalition for Better Ads initiatives to create a better ad supported user experience. All ad formats and creative must adhere to The Better Ads Standards.

Contact Us

Start your journey with Reach today.

Our focus is on making your life easier, so we'd love to hear from you and answer any questions you may have about our advertising solutions.

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